BUILD52: The 52-Day Challenge with Dr. Eric Thomas
52-Day Challenge · On Demand · Start Anytime
52 Days to Rebuild What's Broken with Dr. Eric Thomas
Join the 5,000 people who started Build52 in its first nine weeks.
52 Daily Video Modules. 1 Rebuild Journal. 100% On Demand. Every
module is on demand. You start at Day 1 the day you join.
The Wall — 52 Days
52 Days, One Brick at a Time. A new video module from ET every day for
52 days. One brick a day until the wall is standing. 52 Bricks · One a
Day.
I know exactly what's been sitting in rubble.
From Dr. Eric Thomas. You don't have to tell me. There's an area of
your life that's been down so long you've stopped looking at it. Your
health. Your discipline. A goal you buried. A version of you that you
keep promising you'll get back to 'someday.'
I've been there. I know what it's like to walk past the same pile of
rubble every single day and just… learn to live next to it.
Here's what I've learned: the rubble was never the problem. The
problem was that nobody put a date on it. So put one on it. The day
you join is Day 1. 52 days. We rebuild it together, and the clock
starts when you walk in.
Why 52 Days?
The Turning Point. 140 years the walls stayed down. 52 days to put
them back up. The difference wasn't money. It wasn't talent. It was
ownership and urgency.
Let me tell you about a man named Nehemiah. He walked up on a city
that had been broken for a hundred and forty years. Walls in ruins.
Everybody could see it. Everybody had an opinion about it. Nobody
moved.
Then Nehemiah did something simple. He walked the perimeter at night,
counted the damage himself, and said four words that changed
everything: 'We will rebuild.' And in fifty-two days, that wall was
standing — built by people who had never laid a single stone.
It wasn't money. It wasn't talent. It was ownership and urgency.
That's what BUILD52 gives you: a deadline, a standard, and a crew that
notices when you don't show up.
For 52 days, I build the wall with you.
Your Coach, Every Day. Every day for 52 days, there's a new video
module from me waiting for you. Each one gives you the work for that
day, and you put the work in.
You bring the wall you've been staring at for years. I'll bring the
plan, the pressure, and the people.
In 52 days, here's what you build:
-
The discipline to rebuild the one area you've let sit in rubble
-
Consistency that outlasts motivation — a rhythm you can actually
sustain
- 52 daily video modules from ET, on demand
- A crew that won't let you fall off on day nineteen
- The 52-Day Rebuild Journal to track every day of the rebuild
-
Something real, on Day 52, that you can point to and say "I built
that"
- Access to the private BUILD52 community
From the BUILD52 Community — Real People. 52 Days. Real Rebuilds.
5,000 people joined Build52 in its first nine weeks. Here's what some
of them built.
Vernessa Thomas, Put herself first (ET's Mom): "Build52 forced me to
put myself on a bedtime schedule so I could get up and be present
every morning, not watch the replay. It showed me that my pace and
tempo were centered around other people's needs, not my own. I'm
forever grateful, because now I consider the cost of not taking care
of myself first."
Mark Jeffrey, Started 4 days late: "I actually started the challenge 4
days late. I was full of self-doubt. But within 3 days of getting in,
I had doubled up on my sessions, bought a journal, and committed to
posting twice a day. After that I never looked back! I lost 19 pounds
and got really intentional about spending time with my family. I'm in
the gym 6 days a week and not because someone is making me."
Josephine Mckinley, 2 certifications earned: "I did everything I said
I would. I completed 2 certifications in Project Management and
CompTIA A+, became better at choosing me, and I'm rebuilding my
coaching business. It's a lifestyle now."
Kenny Rice, Now it's a way of life: "My marriage got stronger and she
also gets to the gym without needing me to say anything. Eating a lot
cleaner. Reading a little more and saving money. The breakthrough I
did not expect was it turning into a habit where it's no longer a
challenge but a way of life. I just wake up and do it."
Ebony Murdoch, Completed all 52 days: "I set out to rebuild my prayer
life and I did that. One thing I didn't expect was the fitness change.
I consistently work out 5-6 days per week now, got more sleep, changed
my diet and lost 10 lbs. to date. I completed all 52 days and I'm
ready for the next."
Roen Higgins, Showed up all 52 days: "I faced my finances and
obstacles instead of avoiding them, and I learned to pivot rather than
panic. I showed up all 52 days. I had no accountability partner, but I
had this community."
Casey Goodfellow, Fitness and family, both: "I promised myself I had
to get back in the gym but didn't know how to figure out the fitness
and family balance. I started waking up at 3:45am to go to the gym. ET
said you've got to do both. It's not an either or. I started a couple
days late but stayed committed. Now it's on to the next 52."
Heather Montague, 4 days a week in the gym: "I have been going to the
gym 4 days a week! I am more focused, I don't drink how I used to, and
I am sleeping better."
Chris Simpson, One goal changed everything: "In my home, my family is
seeing me consistently doing something. At work, my coworkers are
seeing me work toward personal growth, with their full support. A
breakthrough I didn't see coming was how the accomplishment of one
goal has spilled over into other areas of my life!"
Zip Smith, Faith, work and home: "I shifted from silent prayers to
praying out loud when I am alone, and I've been able to hear God
louder. I set alarms and time blocks so I don't miss my mentorship
calls, and I joined an accountability group. Meal prepping and
cleaning systems are in place at home."
Cynthia Anderson, Working out 6 days a week: "The 52 challenge made me
focus on myself and how I operate daily. I saw different outcomes I
wanted and began to take action: intermittent fasting, working out 6
days a week, daily breath work, and professional development programs.
My schedule is even more complicated, but I am happier and fuller."
Getting In Is Simple.
Three Steps. 01 Enroll — Enroll below. 02 Check Your Email — Your
access link and everything you need arrives right away. 03 Show Up —
Start Day 1, meet your crew, and share your commitment with #BUILD52.
Meet Your Coach
Dr. Eric Thomas, Ph.D. — Host · "ET the Hip Hop Preacher". Known
worldwide as 'ET the Hip Hop Preacher,' Eric is a New York Times
bestselling author and one of the most sought-after voices in
leadership and high performance — trusted by universities, pro sports
franchises, and Fortune 500 companies. He doesn't just teach the
rebuild. He lived it.
BUILD52 — Join the Build
One price, everything included. Start Day 1 today. $97 one-time. Join
Build52.
- All 52 daily video modules with ET, on demand
- Private BUILD52 community
- The 52-Day Rebuild Journal
- Replay access to every module
- The Flight Assessment, a personal strengths assessment
- A 2-part video training with ET
See why top athletes, executives, and everyday people trust Coach ET.
Deion Sanders, Pro Football Hall of Famer & Head Coach: "Eric Thomas
moves, inspires, encourages, and challenges people to reach their full
potential. You Owe You is flat-out brilliant, and he ain't lied yet!
We've got to look in the mirror and identify who and what we see and
take full ownership regarding the why."
Chris Paul, 12x NBA All-Star & Point Guard: "The first time I heard
ET's voice, I became an instant fan. If you've ever been to church and
you hear the pastor speaking and think 'man, he must be talking to me'
— that's how it is to hear ET speak. It always feels like he's talking
directly to you."
Michael B. Jordan, Award-Winning Actor & Producer: "Eric's vision will
transform your perception about your mind and your heart. His words
are a gift to people on a path of purpose. Full of insight and
guidance for those seeking their inner selves."
Frequently Asked
What is BUILD52?
A 52-day on-demand rebuild challenge with Dr. Eric Thomas. A new video
module drops every day for all 52 days, plus the Rebuild Journal and a
private crew to keep you going. Start Day 1 the day you join.
I enrolled but didn't get an email.
Check spam and promotions first, then email Support@ETinspires.com and
we'll get you sorted.
Do I have to be on camera?
No. ET teaches on video in every module — you just watch and work from
anywhere.
When does it start?
The day you join. Your access link arrives by email and Day 1 is ready
right away.
What will I actually do each day?
You'll get your full daily game plan the moment you're in — simple,
doable, and built to be sustained. Show up and lay one brick a day.
How much time does it take?
About 15 to 20 minutes a day on average, and some days are shorter.
Watch each module on your own schedule.
Not on Facebook?
You can still join. The BUILD52 community is hosted on our own
platform, not Facebook.
Do I have to be a Christian?
No. The framework comes from Nehemiah and we name that plainly, but
the principles hold regardless of belief. Everybody's welcome on the
wall.
Do I need anything to start?
Just a notebook and a pen (or the digital journal), and the
willingness to show up.
What's your refund policy?
All purchases are final. Before you buy, here is exactly what you get:
all 52 daily video modules, the Rebuild Journal, the private BUILD52
community, the Flight Assessment and the 2-part video training.
Questions before you enroll go to Support@ETinspires.com and a real
human will answer.
Can my team or group do this together?
Yes — bring your people. Groups finish stronger.
How do I get help?
Email Support@ETinspires.com — a real human will get back to you.
Still on the fence?
Still Not Sure? Listen. People pay me five and six figures to get in a
room and coach them. I'm putting that same fire into 52 days of daily
modules, and every one of them is waiting for you the day you join.
Here's the truth: 52 days from now, something stands, or it doesn't,
and you're right back here staring at the same wall. Your call.
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